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| Our Team |
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Marketing Dimensions was founded in 2004 by Nigel and .. |
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Our Team |
Marketing Dimensions was founded in 2004 by Nigel and Caroline Dowler.
Nigel has more than 20 years’ leadership experience in business analysis, marketing and business development. Prior to setting up Marketing Dimensions, he was Director of European Marketing at NetScout Systems where he established a marketing function focused upon rapid sales growth. Before NetScout, Nigel was Marketing Director EMEA at Computer Associates, responsible for the outsourced Global Professional Services business in EMEA. He also established the Computer Associates’ Client Relationship Management Division, in EMEA. The $1BN acquisition of Sterling Software took place at this time, requiring significant market and sales realignment.
His background includes directing worldwide product management & business development for Motorola’s GSM base station services & network management solutions business. He enjoyed high profile marketing & business development management roles with HP and Digital Equipment Corporation, where he was instrumental in the development and launch of the Intelligent Building and the Business Protection concepts as well as outsourced professional services.
Throughout Caroline’s career, she has constantly demonstrated that she can quickly apply her project management, research and analytical skills to completely new business functions, producing innovative and effective solutions.
Caroline’s background prior to Marketing Dimensions includes interim roles as Business Continuity Manager for Halfords and Marketing Communications Manager for Krone UK. She held a senior management role within BMI Healthcare as Regional Marketing Manager, where she was responsible for the strategic and tactical marketing of 10 private hospitals, whilst managing a team of marketing managers spread over a large territory. She also played a significant part in turning around Sharpe & Fisher (a leading Builders’ Merchants) and preparing it for a hugely profitable sale to Travis Perkins.
Caroline has extensive experience of working with and leading teams in areas such as strategic marketing, new product development and implementing integrated communications.
Marketing Dimensions is not the first consultancy practice that Caroline has been involved in. For 12 years, she ran Dowler Marketing, offering free-lance marketing management services including lecturing. Dowler Marketing operated in a variety of different B2B and B2C sectors.
Associates
Marketing Dimensions has a team of associates, who share our values, that we can call upon whenever they are required. |
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